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BMW is one of the first automotive brands worldwide to adopt an editorial approach using Google AMP technology. The new website is designed to reach a broader audience and serves as the central access point for a wide range of different topics. The subjects mainly revolve around mobility and lifestyle, ranging from brand-related content to design, innovation and performance, to areas beyond the car, such as lifestyle, culture and travel. BMW Redesigns BMW.com Website, Changes Approach to Visitors
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